Software creation is getting easier—and cheaper—thanks to AI. But that’s not where the leverage is anymore. If you want to stay relevant, earn more, and build defensible value, you need to master how software gets distributed, marketed, and monetized.
Why Software Creation Alone Isn’t Enough Anymore
You’ve probably noticed it already. AI tools are writing code, building apps, and launching websites faster than most people can plan a project. What used to take weeks now takes minutes. That sounds exciting—until you realize it’s also making it harder to stand out, get hired, or build something people actually use.
Let’s break it down:
- A college graduate with a CS degree spends months learning full-stack development, only to find out that someone with no coding background used Chatsonic, Base44.com, or Bubble.io to build a working app in a weekend.
- A small business owner hires a developer to build a custom dashboard, but then discovers that Glide or Softr can do 80% of the job with drag-and-drop blocks and AI-generated logic.
- A freelancer builds a niche tool for contractors, but struggles to get even 10 users—because the problem isn’t the tool, it’s getting people to care.
This shift isn’t just about automation. It’s about saturation. When everyone can build, the challenge becomes getting noticed, trusted, and adopted.
When everyone can build, the challenge becomes getting noticed, trusted, and adopted.
Here’s what’s changed:
| Old Reality | New Reality with AI Tools |
|---|---|
| Coding was a high-barrier skill | AI writes code faster than junior engineers |
| Building software meant job security | Building software is now a commodity |
| Distribution was secondary | Distribution is now the main bottleneck |
You’re not just competing with other people anymore—you’re competing with AI-powered speed, scale, and output. That’s why software engineers, freelancers, and even startups are struggling to get traction. The bottleneck has moved.
Let’s say you’re a professional who built a tool that helps consultants track billable hours. You spent weeks refining the backend, integrating Stripe, and polishing the UI. But when you launch, nobody bites. Why?
- You didn’t build a landing page that speaks to their pain.
- You didn’t show proof of how it saves time or increases revenue.
- You didn’t distribute it through channels they already trust.
Now compare that to someone who uses Systeme.io to build a funnel in a day, writes a clear value-driven page with Frase.io, and records a Loom walkthrough showing how the tool works. They get 50 signups in a week—not because the tool is better, but because the message is clearer and the distribution is smarter.
Here’s what you need to understand:
- Building software is no longer the hard part.
- Getting people to care, trust, and act is where the leverage is.
- You don’t need to be a developer—you need to be a strategist.
And that’s good news. Because once you shift your focus from execution to influence, you unlock a whole new set of skills that are harder to automate and easier to monetize.
Let’s look at what’s driving this shift:
| Skillset | Commoditized or Valuable? |
|---|---|
| Writing code | Commoditized |
| Building landing pages | Valuable |
| Creating onboarding flows | Valuable |
| Explaining outcomes clearly | Valuable |
| Distributing through trusted channels | Valuable |
Tools like Writesonic (Chatsonic) help you write better onboarding emails, chatbot flows, and explainer content that actually converts. Frase.io helps you optimize your pages so they rank and get found. Systeme.io lets you build entire funnels that guide users from interest to action.
You don’t need to out-code AI. You need to out-communicate it. You need to build trust, clarity, and proof. That’s what moves people—and that’s what gets results.
From Building to Selling: What Actually Moves the Needle
Once you realize that software creation is no longer the bottleneck, the next question becomes: what actually drives adoption, trust, and revenue? It’s not just about having a tool—it’s about how you position it, how you explain it, and how you get it in front of the right people.
You’ve probably seen this play out. Someone launches a tool that’s technically impressive, but nobody uses it. Meanwhile, another person launches a simpler tool with a clear landing page, a few Loom videos, and a well-placed email sequence—and it takes off.
Here’s what makes the difference:
- Clarity over complexity: People don’t care how it works. They care what it does for them.
- Proof over promise: Screenshots, walkthroughs, and testimonials beat feature lists.
- Distribution over perfection: You don’t need a perfect product—you need a repeatable way to get it in front of people.
Example: Let’s say you’re working at a business and you’ve built a dashboard to help your team track performance. You’re proud of the backend logic, the integrations, the automation. But when you share it, people are confused. They don’t know what it’s for, how it helps, or why they should care.
Now imagine you use Loom to record a 2-minute walkthrough showing how it saves 5 hours a week. You use Frase.io to write a clear, SEO-optimized page explaining the outcomes. You plug it into Systeme.io to create a simple funnel that guides people from interest to signup.
Suddenly, people get it. They see the value. They take action.
This isn’t about selling—it’s about communicating. And that’s a skill you can learn, practice, and scale.
Here’s a simple framework you can use:
| Step | What to Focus On | Tools That Help |
|---|---|---|
| Identify the pain | What’s costing time, money, or energy | Loom (for walkthroughs) |
| Show the outcome | What’s the result of using your solution | Frase.io (for clear messaging) |
| Guide the action | What’s the next step for the user | Systeme.io (for funnels & emails) |
You don’t need to be a marketer. You just need to be clear, helpful, and consistent. And when you use tools that simplify the process, you can focus on what matters—solving real problems and building trust.
How to Build a Platform That Works While You Sleep
If you want to build leverage, you need more than a one-off project. You need a system—a platform that documents pain points, solves them with clarity, and distributes those solutions automatically.
This is where informational platforms come in. You don’t need a fancy website or a big team. You need a place where you share useful guides, dashboards, and walkthroughs that help people solve expensive problems.
Here’s how you can start:
- Use Notion to create modular guides, SOPs, and resource libraries.
- Use Super.so to turn those Notion pages into clean, fast-loading websites.
- Use Writesonic (Chatsonic) to generate chatbot flows, onboarding emails, and landing page copy that speaks directly to your audience.
You’re not just creating content—you’re building proof. You’re showing people how to solve problems, and you’re giving them tools to do it faster.
Another example: Let’s say you’re a professional who helps businesses streamline operations. You create a Notion guide that outlines the top 5 workflows that save 10+ hours a week. You add Loom videos showing how to set them up. You use Frase.io to optimize the page so it ranks for “workflow automation for small teams.”
Now you’ve got a platform that works while you sleep. People find it, trust it, and take action. And when you layer in affiliate-friendly tools like Systeme.io, Writesonic, and Frase.io, you turn that trust into revenue.
You don’t need to chase trends. You need to build systems that solve real problems and scale with clarity.
3 Actionable Takeaways
- Focus on outcomes, not features People care about what your solution does for them—not how it works. Use Loom and Frase.io to make that clear.
- Build informational platforms that solve expensive problems Use Notion and Super.so to create guides, dashboards, and SOPs that people actually use.
- Use AI tools to scale trust and visibility Writesonic and Systeme.io help you automate onboarding, messaging, and funnels that convert.
Top 5 FAQs About Thriving in a Commoditized Software World
1. Do I need to know how to code to build a platform like this? No. Tools like Systeme.io, Notion, and Super.so let you build powerful platforms without writing code.
2. What’s the best way to get people to trust my solution? Show proof. Use Loom to record walkthroughs, share real outcomes, and explain how your solution saves time or money.
3. How do I get traffic to my guides or dashboards? Use Frase.io to optimize your pages for SEO. Share them in communities, newsletters, and through email sequences.
4. Can I use these tools even if I’m just starting out? Yes. They’re designed to be beginner-friendly but powerful enough to scale with you as you grow.
5. What if I don’t have a product or tool yet? Start by documenting problems and solutions. Build guides, workflows, and dashboards that help others. You can layer in tools later.
Next Steps
- Start with clarity Write down the top 3 problems you or your audience face. Use Loom to record a short video explaining how you solve one of them.
- Build your first informational asset Use Notion to create a guide or dashboard. Turn it into a website with Super.so. . Optimize it with Frase.io..
- Set up a simple funnel Use Systeme.io to create a landing page, email sequence, and call-to-action. Plug in your Loom video and Frase-optimized copy.
You don’t need to be everywhere. You need to be clear, helpful, and consistent. The tools are here. The leverage is real. Now it’s your move.