If you’re creating guides, training, or content and wondering what people actually want from you, this shows you how to uncover it. Learn how to use AI, keyword tools, and forums to surface high-demand topics people are already searching for. You’ll walk away with a repeatable system to generate profitable ideas and build trust with your audience.
Why Your Content Isn’t Getting the Attention It Deserves
You’ve probably spent hours creating something you thought was helpful—maybe a guide, a tutorial, or a resource you wish someone had given you earlier. But when you publish it, it barely gets clicks. No one shares it. You get polite nods, but no real traction. That’s frustrating, especially when you know the information is solid.
Here’s what’s usually happening: you’re solving a problem, but it’s not the one people are actively trying to fix right now. You’re teaching something useful, but it’s not urgent or visible enough to spark interest. And when people don’t feel the pain, they don’t go looking for the cure.
Let’s say you’re a consultant who builds dashboards for operations teams. You write a post about “how to build a clean dashboard layout.” It’s well-written, but it flops. Meanwhile, someone else writes “how to stop wasting hours updating your dashboard manually” and it takes off. Why? Because the second one speaks directly to a pain people are already feeling and searching for.
Here’s what most people get wrong:
- They start with what they know, not what others are struggling with.
- They assume their audience thinks like them.
- They create content that’s technically correct but emotionally disconnected.
You can fix this by flipping the process. Instead of starting with your expertise, start with what people are already asking. That’s where AI and smart tools come in.
Let’s break down what happens when you guess vs. when you listen:
| Approach | Outcome |
|---|---|
| You teach what you know | Low engagement, slow growth, unclear demand |
| You answer what people ask | High relevance, better traction, easier to monetize and scale |
Now think about how you decide what to create. If your process looks like this:
- You brainstorm based on your experience
- You write what you wish someone had taught you
- You hope it resonates
Then you’re working uphill. Instead, imagine this:
- You use Keyword Insights to find what people are searching for but not getting good answers to
- You use GummySearch to scan Reddit and Quora for raw, unfiltered questions
- You use AlsoAsked to map out follow-up questions people ask around your topic
Now you’re not guessing—you’re responding. You’re building content that meets people where they already are.
Here’s a quick comparison of how that shift changes your results:
| Method | Time Spent | Relevance | Visibility | Conversion Potential |
|---|---|---|---|---|
| Guessing from experience | High | Low | Low | Low |
| Listening with AI tools | Moderate | High | High | High |
You don’t need to be a data analyst or a tech expert to do this. These tools are built for regular professionals, business owners, and creators who want to work smarter. You just need to know what to look for—and how to turn it into something useful.
Start by asking: what are people already trying to solve? Then use the tools to find the exact words they use. That’s your starting point. That’s how you stop creating in a vacuum and start building content that actually gets noticed.
Shift Your Focus: From What You Know to What People Are Already Asking
You’ve got expertise, experience, and insights—but that’s not the starting point. The real traction comes when you align what you know with what people are already searching for. That’s where demand lives. You don’t need to guess what people want to learn from you. You just need to listen in the right places.
Start by flipping your approach. Instead of asking “What should I teach?”, ask “What are people already trying to figure out?” That one shift changes everything. It moves you from pushing information to pulling attention.
Here’s how you can spot real demand:
- Look for questions that show urgency or frustration (“Why does this keep breaking?”, “How do I stop wasting time on this?”)
- Watch for patterns—when the same question shows up in different places, it’s a signal
- Pay attention to how people phrase their problems. That’s the language you want to use in your content
You can use AlsoAsked to visualize how questions branch out from a core topic. It’s like seeing the curiosity tree behind a single search. For example, if someone searches “how to reduce downtime in manufacturing,” AlsoAsked might show you related questions like “what causes machine failure?” or “how to track maintenance issues?” That’s a roadmap for your next three posts or training modules.
Use Keyword Tools to Find What People Are Already Searching For
You don’t need to be an SEO expert to use keyword tools. You just need to know what to look for. The goal isn’t to chase volume—it’s to find the right kind of questions. The ones that show intent, pain, and curiosity.
Start with Keyword Insights. It’s built to help you cluster keywords into themes, so you’re not just chasing random phrases. You can see which questions are being asked, how competitive they are, and what kind of content already exists. That helps you find gaps—places where demand is high but supply is weak.
Here’s how to use it:
- Type in a broad topic you know well (e.g., “predictive maintenance” or “workflow automation”)
- Filter for question-based keywords
- Sort by low difficulty and high cost-per-click (CPC)—these often signal commercial interest
- Use the clustering feature to group related keywords into content themes
Then there’s LowFruits, which helps you find keywords where small sites are already ranking. That’s a sign the competition is beatable. You’re not trying to outrank global brands—you’re trying to show up where your audience is already looking.
Use this table to guide your keyword selection:
| Keyword Trait | Why It Matters | What to Look For |
|---|---|---|
| Question-based | Shows active curiosity | “how to…”, “why does…”, “best way…” |
| Low difficulty | Easier to rank | Difficulty score under 30 |
| High CPC | Signals commercial interest | CPC above $2 |
| Sparse results | Means opportunity to stand out | Few quality answers in top results |
Once you’ve got your keyword clusters, you can build modular content around them. Think guides, SOPs, dashboards, and explainer posts. That’s how you turn scattered searches into a system people trust.
Mine Forums and Communities for Unfiltered Questions
Keyword tools show you what people search. Forums show you what they actually say. That’s where you find the emotion, the confusion, and the real-world phrasing. You’re not just looking for topics—you’re looking for how people talk about them.
Reddit, Quora, and niche forums are goldmines. You’ll see questions like:
- “Why does my ERP system keep crashing during updates?”
- “Is there a better way to track supplier performance without spreadsheets?”
- “How do I train my team to use dashboards without overwhelming them?”
These aren’t polished search queries. They’re raw, real, and full of pain. That’s what makes them valuable.
Use GummySearch to automate this process. It scans Reddit and other forums for questions around your topic. You can filter by frequency, sentiment, and even audience type. That helps you find recurring problems that people haven’t solved yet.
Here’s how to turn forum insights into content:
- Copy the exact phrasing people use—that’s your headline
- Build your content around solving the specific pain they describe
- Use examples that match their context (e.g., small teams, outdated systems, limited budgets)
You’re not just answering questions. You’re showing people that you understand their world. That’s what builds trust.
Use AI to Simulate Your Audience’s Thinking
Sometimes you don’t have access to enough data. That’s where AI comes in. You can use it to simulate how your audience thinks, what they ask, and how they describe their problems.
Start with ChatGPT or Copilot. Prompt it with something like:
“Act like a mid-level operations manager. What questions would I ask about improving workflow efficiency?”
You’ll get a list of questions, objections, and curiosity gaps. That’s your content roadmap. You can also ask:
“What are the biggest frustrations people have with [topic]?”
Then use Tome to turn those insights into structured, visual presentations. It’s perfect for building internal training decks, client-facing guides, or explainer content that feels polished without being overwhelming.
This isn’t about replacing your expertise. It’s about amplifying it. AI helps you see blind spots, simulate demand, and build content that feels like it was made just for your audience.
Build a Simple System to Keep Discovering Profitable Topics
You don’t need to do this once and forget it. You can build a repeatable system that keeps surfacing new ideas. That way, you’re never stuck wondering what to create next.
Use Notion or Airtable to organize your findings:
- Create a database of keyword clusters, forum questions, and AI-generated prompts
- Tag each entry by audience type, pain point, and content format
- Link related entries to build modular content stacks
This turns your research into a living system. You can update it weekly, add new insights, and use it to plan your next 10 posts, guides, or training modules. It’s not just efficient—it’s strategic.
3 Actionable Takeaways
- Use keyword tools like Keyword Insights and LowFruits to find high-intent, low-competition questions people are already asking
- Scan forums with GummySearch to uncover raw, emotional phrasing and recurring pain points
- Simulate audience thinking with AI platforms like Copilot and ChatGPT to surface curiosity gaps and objections
Top 5 FAQs About Discovering What People Want to Learn From You
1. What’s the fastest way to find out what people want to learn from me? Use AI platforms like Copilot to simulate audience questions instantly. Combine that with keyword tools for validation.
2. How do I know if a topic is worth creating content around? Look for low-difficulty keywords with high CPC and recurring questions in forums. If people are asking and few are answering well, it’s worth your time.
3. Can I do this without being an SEO expert? Yes. Tools like Keyword Insights and LowFruits simplify the process. You’re looking for patterns, not technical mastery.
4. How often should I update my topic discovery system? Weekly or bi-weekly works well. Add new keywords, questions, and AI prompts as you go. Keep it lean and useful.
5. What if my audience isn’t active on Reddit or Quora? Use AI to simulate their thinking, or look for niche forums and LinkedIn groups where your audience hangs out.
Next Steps
- Start by picking one topic you know well. Use Keyword Insights to find related questions people are already searching for.
- Scan Reddit or Quora using GummySearch to see how people describe their pain. Copy their phrasing into your content.
- Prompt Copilot to act like your audience and list out their top frustrations. Use those insights to build your next guide, training, or explainer post.
You don’t need to guess what people want to learn from you. You just need to listen better. The tools are there. The demand is there. And once you align your expertise with real questions, everything gets easier—from engagement to monetization to trust.
This isn’t about chasing trends. It’s about building a system that helps you stay relevant, useful, and in demand. Whether you’re creating content, training your team, or building a business, knowing what people want to learn from you is the edge that compounds.
Start small, stay consistent, and let the tools do the heavy lifting. You’ll be surprised how quickly clarity turns into traction.